Privacy Policy

This Privacy Policy describes how ayrinest.com (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site. AYRINEST is powered by BRANDIFY LTD, a company registered in the UK.

Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.

Device Information

Examples of Personal Information collected:

  • Version of web browser
  • IP address
  • Time zone
  • Cookie information
  • What sites or products you view
  • Search terms
  • How you interact with the Site

Purpose of collection:

  • To load the Site accurately for you
  • To perform analytics on Site usage to optimize our Site

Source of collection:

  • Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels

Disclosure for a business purpose:

  • Shared with our processor Shopify, and our advertising networks Facebook, Bing and Google.

Order Information

Examples of Personal Information collected:

  • Name
  • Billing address
  • Shipping address
  • Payment information (including credit card numbers)
  • Email address
  • Phone number

Purpose of collection:

  • To provide products or services to you to fulfill our contract
  • To process your payment information
  • Arrange for shipping
  • Provide you with invoices and/or order confirmations
  • Communicate with you
  • Screen our orders for potential risk or fraud
  • Provide you with information or advertising relating to our products or services in line with your preferences

Source of collection:

  • Collected from you

Disclosure for a business purpose:

  • Shared with our processor Shopify, marketing partner GOOGLE, FACEBOOK, BING, and order management tool for shipping services.

Customer Support Information

Examples of Personal Information collected:

  • Name
  • Billing address
  • Shipping address
  • Payment and order information

Purpose of collection:

  • To provide customer support

Source of collection:

  • Collected from you

Minors

The Site is not intended for individuals under the age of 13. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

    Behavioral Advertising

    As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

    • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
    • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases, through the use of cookies or other similar technologies (which you may consent to, depending on your location).
    • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with Klaviyo, our marketing partner.

    For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

    You can opt-out of targeted advertising by:

    Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

    Third Party Pixels and Cookies

    When you visit our website, log in, register, or open an email, cookies, ad beacons, and similar technologies may be used by our online data partners or vendors to associate these activities with information they or others have about you, including your email address. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

    Notwithstanding anything else in this policy, we and/or our partners may use pixels and pixel tags, and place, read, or use cookies that collect information from your device and/or Internet browser. These cookies do not contain personally identifiable information; however, it may be possible for our third-party business partners to combine it with other information to identify your email address or other personally identifiable information about you. For example, the cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, e.g., your email address, which we may share with a data provider solely in hashed, non-human readable form.

    By using our Service, you agree that we and our third-party partners may store, sell, port, combine with other data, monetize, utilize, and otherwise use either (i) the personally identifiable information about you that we share with them, or (ii) the personally identifiable information they discover and/or identify as described above. Visitors can also express their choices for display advertising through the following platforms: Digital Advertising Alliance opt-out platform or the Network Advertising Initiative opt-out platform. We and/or our partners may also use cookies for delivering personalized advertising emails. These cookies are used to identify the visitors of our advertisers’ websites and send personalized emails based on the visitors’ browsing experience.

    We and/or our partners use cookies, pixels, and other tracking technology to associate certain Internet-related information about you, such as your Internet Protocol address and what Web browser you are using, with certain of your online behaviors, such as opening emails or browsing websites. Such information is used to customize ads or content and may be shared with our partners.

    We take very seriously the privacy interests of the individuals whose information we handle and maintain in our database. We provide this Privacy Policy (“Privacy Policy”) to explain how we use and manage information, and what rights consumers have to control how their information is used in marketing.

    Using Personal Information

    We use your Personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

    Cookies

    A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

    We use the following cookies to optimize your experience on our Site and to provide our services.

    Cookies Necessary for the Functioning of the Store

    Name Function
    _ab Used in connection with access to admin.
    _secure_session_id Used in connection with navigation through a storefront.
    cart Used in connection with shopping cart.
    cart_sig Used in connection with checkout.
    cart_ts Used in connection with checkout.
    checkout_token Used in connection with checkout.
    secret Used in connection with checkout.
    secure_customer_sig Used in connection with customer login.
    storefront_digest Used in connection with customer login.
    _shopify_u Used to facilitate updating customer account information.
    PHPSESSID Bold Shopify Apps
    _ga Bold Shopify Apps

    Reporting and Analytics

    Name Function
    _tracking_consent Tracking preferences.
    _landing_page Track landing pages
    _orig_referrer Track landing pages
    _s Shopify analytics.
    _shopify_fs Shopify analytics.
    _shopify_s Shopify analytics.
    _shopify_sa_p Shopify analytics relating to marketing & referrals.
    _shopify_sa_t Shopify analytics relating to marketing & referrals.
    _shopify_y Shopify analytics.
    _y Shopify analytics.

    The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

    You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

    Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage, or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

    Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.

    Do Not Track

    Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

    Changes

    We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

    Contact

    For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@ayrinest.com or by mail using the details provided below:

    BRANDIFY LTD
    124 City Road
    London, EC1V 2NX
    United Kingdom

    If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority.

    OUR COLLECTION OF PERSONAL INFORMATION

    Depending on how you interact with us, we may collect about you the categories of information summarized in the table below. The following table also describes how we collect and use such categories of information.

    Category Categories of Sources
    Identifiers e.g., name; alias; postal address; mobile ad or cookie identifiers; IP address; telephone number; email address; social network handles
    Commercial or transactions information E.g., products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
    Internet or other electronic network activity information E.g., browsing history; online interests.
    Professional or employment-related information E.g., current or past job history or job title.
    Inference Data E.g., consumer information or preferences.

    OUR DISCLOSURE AND SALE OF PERSONAL INFORMATION

    We will share the information collected from and about you as discussed above for various business purposes, with service providers and with third parties including our customers. The chart below how and with whom we share or disclose personal information, and whether (based on the CCPA’s definition of “sell”) we believe we have “sold” a particular category of information in the prior 12 months.

    Category Categories of Third Parties We Share With Whether We “Sold” This Category of Personal Information in the Last 12 Months
    Identifiers e.g., name; alias; postal address; mobile ad identifiers; IP address; telephone number; email address; social network handles Data compilers and consumer data resellers, consumer goods retailers, informational and retail websites, content publishers, non-profit organizations, business-to-business services and organizations, consumer surveys and survey companies, affiliate networks (“Commercial Recipient Categories”) Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers Social networks
    Commercial or transactions information E.g., products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Commercial Recipient Categories Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers Social networks
    Internet or other electronic network activity information E.g., browsing history; online interests. Commercial Recipient Categories Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers, and social networks
    Inference Data E.g., consumer information or preferences. Commercial Recipient Categories Advertising networks and media platforms, political campaigns, internet service providers, data analytics providers Social networks

    We also may share any of the personal information we collect as follows:

    • Sharing for Legal Purposes: In addition, we may share personal information with third parties in order to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Service, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of us, our platform, our customers, our agents and affiliates, its users and/or the public. We likewise may provide information to other companies and organizations (including law enforcement) for fraud protection, and spam/malware prevention, and similar purposes.
    • Sharing In Event of a Corporate Transaction: We may also share personal information in the event of a major corporate transaction, including for example a merger, investment, acquisition, reorganization, consolidation, bankruptcy, liquidation, or sale of some or all of our assets, or for purposes of due diligence connected with any such transaction.
    • Sharing With Service Providers: We share any personal information we collect with our service providers, which may include (for instance) providers involved in tech or customer support, operations, web or data hosting, billing, accounting, security, marketing, data management, validation, enhancement or hygiene, or otherwise assisting us to provide, develop, maintain and improve our services.
    • Sharing of Aggregate Information: We may aggregate and/or de-identify any information collected so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, at our discretion.

    OUR BUSINESS PURPOSES FOR COLLECTING AND SHARING PERSONAL INFORMATION

    Generally speaking, we collect and share the Personal Information that we collect for the following purposes, as we also have described in our Privacy Policy and/or our website.

    Our Purposes for Collecting, Using, and Sharing Personal Information:
    • Data Marketing Services, for example: Generally, creating data marketing tools and products for our marketer clients, as more fully described in our Privacy Policy (and on our websites). This includes our provision of datasets, data “appends” (connecting data across datasets), data “scoring” (providing inferences about potential identifiers), data hygiene services (helping customers to evaluate, validate and correct personal information they hold), and security and anti-fraud services (helping customers to identify potentially fraudulent activity). Helping our Clients identify and understand their consumers better, by providing insights about them and managing loyalty programs, as well as providing financial and other scoring products. Assisting our Clients through our Services to provide their current and prospective customers with better service, generally related to the above.
    • Creating “Identity” Graphs or associations between data points, to help locate users across various channels, such as based on common personal, device-based, or network-based identifiers (e.g., IP address, cookie or device identifiers, email address).
    • Additional Marketing Services, for example (which may overlap with “data marketing services” above): Assisting in targeting and optimizing of direct mail and email campaigns, display, mobile, and social media marketing. Measuring the effectiveness of online or offline ad campaigns by determining which messages are most likely to be seen or opened by which types of consumers, or which types of ads are most likely to lead to purchases. Analyzing and optimizing our Clients’ (or their service providers’) proprietary databases, or helping Clients to identify and mitigate potential fraud. Providing “hygiene” or “verification” services, which is how companies update and/or “clean” their databases by either verifying or removing or correcting old, incorrect, or outdated information.
    • Operating Our Services, for example: Testing, improving, updating and verifying our own database. Developing new products. Operating, analyzing, improving, and securing our Services.
    • Other Internal Purposes, for example: For internal operations, auditing, research, detecting security incidents, debugging, short-term and transient use, quality control, and legal compliance. We sometimes use the information collected from our own website, from social networks, from other “business to business” interactions